Insight

Located in the heart of Sydney’s laneway revitalisation initiative, Alleyway is ideally located to capture commuter foot traffic once the redevelopment is realised. The client’s ambition was to deliver an original market offering that would complement the branding of their existing café bars. As the ‘cheeky little brother’ in the family, Alleyway is stamped with a friendly invitation to ‘join the family’ - personifying the humble beginnings of the client. The design reflects their ethos of stripped-back authenticity - in both history and welcoming service. Through collaboration - a functional and attractive bar in a small space was realised.

Solution

Alleyway tells the story of how a tiny, unused space in a premium location was transformed into a dynamic bar, which activates the public domain around the site and augments Sydney’s emerging laneway scene. When design is considered and clever, any space can be activated. With a warm glow of ambient illumination, mirror strips creating an illusory depth of space for customers, hand-selected reclaimed crates act as space-saving storage.