Ashmore Estate Display Suite
A gallery of design ideas and lifestyle opportunities
Challenge
The challenge was to create a display centre within an existing industrial warehouse that incorporate the structured neighbourhood character, which is typified by tree-lined streets, lane ways, pocket parks and remnant industrial warehousing, within a flexible spatial arrangement and staged construction strategy.
Insight
The display centre is the first in a series of facilities which will include a temporary community art gallery and theatre. The project demonstrates the current expectations of developers for high quality apartment products and marketing strategies and their engagement with local government and community issues.
Solution
The tight programme required a design solution be realised quickly. This was achieved through the exploration of spatial arrangements, volumes, circulation and a material palette with Sketch Up and Lumion software using animation to simulate the movement of visitors through the centre. The design came together by revealing the qualities of the existing warehouse, including the high volumes, concrete floors and portal frame while overlaying contemporary materials such as recycled hardwoods and composite timber, white and coloured polycarbonate and simple plasterboard. Through consideration of the relationship between existing and new elements, the resulting spaces create a backdrop to the apartment suites which demonstrate the more refined materials and finishes of the apartment interiors and outdoor spaces.
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1,000SQM GBA

Design inspiration
Design inspiration
The design concept and outcome is a gallery of design ideas and lifestyle opportunities for inner city living. A central entrance gallery is structured as a pedestrian street that provides an experience of the historical context, the urban character and public spaces surrounding the project site together with a variety of installations by prominent local artists. The gallery provides access to a variety of parallel exhibition spaces that accommodate the apartment suites and sales centre.

Details
Details
With apartment fit-outs designed to change over the life of the display centre, each preceding the various stages of development, they contribute to a dynamic display that becomes an exposition of design ideas by many design professionals.

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