Insight

410 Pitt has the potential to positively contribute to the urban fabric of the precinct, to connect to its history, to the play on the global cultural threshold it sits within and encourage respect of a changing cultural landscape.

The approach taken to develop the design proposal progressed along these lines and analysed four key design drivers, including Culture, Context, Parameters and Brand. This informed the massing, planning and character of the proposal, particularly the connection to the sites history as part of the former Brickfield site.

Solution

The scale and proportion of the façade grid of established buildings along Pitt street, and cues taken from local Art Deco examples are re-interpreted and applied to the proposed podium and tower façade grids. This forms a strong vertical architectural language, and a calmness to the varied expression of the existing street elevation.

Materiality and tonality are key to evoking an emotive response and adds to the overall user experience. Careful consideration to the existing palette and materiality of Pitt Street, as well as cues from the sites manufacturing history are combined to form a simple collection of finishes and details including carved column featurettes, limestone tiles, bronze detailing and expressed precast concrete.